VWO Newsroom | Latest Partnerships & Business Updates https://vwo.com/news/ Tue, 17 Dec 2024 10:03:52 +0000 en-US hourly 1 Versantus and VWO Join Forces to Elevate Digital Experiences and Drive Conversion Optimisation https://vwo.com/news/versantus-and-vwo-join-forces-to-elevate-digital-experiences/ Tue, 17 Dec 2024 09:56:52 +0000 https://vwo.com/?post_type=newsroom&p=52696 A partnership to empower businesses with cutting-edge CRO and user experience solutions

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OXFORD, UK – In a significant move aimed at transforming the digital optimisation landscape, VWO, a trusted platform for experience optimisation and experimentation has partnered with Versantus, a leading web development and digital strategy agency in the UK.

This collaboration is set to combine Versantus’s expertise in crafting innovative digital solutions with VWO’s powerful suite of tools for A/B testing, multivariate testing, and user behaviour analysis. The two organisations aim to deliver unmatched value to businesses striving to optimise their digital experiences, enhance user engagement, and achieve remarkable results.

Why This Partnership Matters

Businesses today face an increasingly competitive online environment where user experience is crucial for converting visitors into paying customers. Versantus, known for its personalised approach to web development, identified VWO’s enterprise-grade experimentation platform as the perfect complement to its digital strategy services.

Our collaboration with VWO represents a significant step forward in our mission to deliver intelligent, data-driven solutions that help businesses succeed online. By combining our bespoke digital strategies with VWO’s advanced experimentation tools, we can offer a truly comprehensive approach to improving user experience and boosting conversions.” – Matthew Gilbert, Managing Director, Versantus

VWO’s Role in Driving Success

VWO provides a comprehensive platform for experimentation, insights, and personalisation, enabling businesses to:

  • Run A/B and multivariate tests to identify what works best for their audiences.
  • Analyse user behaviour through heatmaps, session recordings, and funnel analysis.
  • Personalise user experiences to drive engagement and conversions.

Sparsh Gupta, CEO of VWO shared, “Partnering with Versantus is an exciting opportunity to bring our CRO expertise to a wider range of businesses in the UK and beyond. This partnership will help businesses achieve extraordinary growth by turning insights into action.

Benefits for Businesses

Through this partnership, businesses can expect to:

  • Accelerate their digital optimisation journey with tailored CRO strategies.
  • Access seamless integrations between website development and experimentation tools.
  • Achieve higher ROI on their digital investments through data-backed decision-making.

Combining Versantus’s strategic approach with VWO’s cutting-edge platform will enable the two organisations to set new benchmarks in digital optimisation and user experience.

About Versantus

At Versantus, we help organisations create innovative and sustainable digital products that build measurably better relationships with their users. We’re an Oxford digital agency, working with ambitious organisations who typically have a digital offering or technology at their business’ core; whether it’s AI integration, translating complex data into a visually appealing medium, or scaling software on a national or global level. 

To learn more, visit www.versantus.co.uk

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VWO and Dentsu Denmark Announce Partnership to Elevate Data-Driven Digital Optimization https://vwo.com/news/vwo-and-dentsu-denmark-announce-partnership/ Thu, 21 Nov 2024 12:59:48 +0000 https://vwo.com/?post_type=newsroom&p=51812 The collaboration empowers Danish businesses to enhance digital experiences and drive conversion growth through cutting-edge experimentation and analytics.

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NEW DELHI, INDIA: VWO, a global leader in A/B testing and conversion rate optimization, is proud to announce a partnership with dentsu denmark, a leading provider of data-driven marketing and digital transformation solutions. The partnership seeks to empower businesses in Denmark with sophisticated digital optimization strategies to maximize their online performance and growth potential.

By combining VWO’s advanced experimentation platform with the expertise of Analytics & Data Solutions (dentsu denmark) in data analytics and customer insights, the collaboration will enable companies to run more effective A/B testing, multivariate testing, and personalization campaigns. This partnership aims to help brands better understand user behavior, improve digital experiences, and achieve sustainable conversion growth by making data-driven decisions.

Thomas Thøgersen, Head of Analytics & Data Solutions at dentsu denmark shared, “We’re excited to join forces with VWO and unlock new possibilities for our clients. By bringing VWO’s cutting-edge technology into our digital solutions, we can deliver even stronger, measurable experiences. This helps us drive innovation and help our clients reach their optimization goals in a constantly evolving digital world—and we can’t wait to get started.”

We are thrilled to partner with dentsu denmark to extend the benefits of VWO’s digital optimization platform to businesses in Denmark. This partnership brings together VWO’s powerful experimentation tools and dentsu’s deep expertise in data-driven marketing and customer insights. Together, we aim to empower companies to transform their digital presence and reach new levels of success. We’re excited to see the impact this collaboration will have on helping businesses optimize their strategies and enhance the overall user experience,” stated Sparsh Gupta, CEO of VWO.

About dentsu

dentsu was founded over 120 years ago in Tokyo, making the group one of the oldest brands in the marketing world. Today, dentsu operates in over 140 markets worldwide, employing more than 46,000 people worldwide. In Denmark, dentsu has more than 550 passionate colleagues working from three offices in Aarhus and Copenhagen. The agency group consists of four agencies, each with its unique set of skills, helping its clients grow their businesses. Below, you can learn more about the areas dentsu denmark work within. To know more, visit https://www.dentsu.com/dk/dk

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VWO Launches New Integration with HubSpot to Unlock Advanced Optimization Within the CRM https://vwo.com/news/vwo-seamlessly-integrates-with-hubspot/ Thu, 21 Nov 2024 12:52:49 +0000 https://vwo.com/?post_type=newsroom&p=51805 This integration enables 2-way sync between HubSpot & VWO such that marketers can seamlessly run experiments and personalization campaigns on their HubSpot contacts.

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CAMBRIDGE, MASSACHUSETTS VWO, a leading experimentation and conversion optimization platform, is excited to announce a new integration with HubSpot, the customer platform for scaling businesses. This integration ensures a seamless data exchange between the two platforms, allowing users to run experimentation and personalization campaigns on their HubSpot lists. 

The new VWO-HubSpot integration will help marketers understand the impact of experiments on their business KPIs and specific user groups that they are already tracking in HubSpot. They can push VWO experiment data to HubSpot as custom events that can further be used as triggers to build automated workflows. 

Key features of the VWO and HubSpot integration: 

  • HubSpot lists in VWO: Import HubSpot visitor lists into VWO and run targeted campaigns on them. 
  • VWO session recording data within HubSpot: Push VWO session recording data directly into the HubSpot contact activity timeline. 
  • VWO campaign data in HubSpot: View experiment data directly within the HubSpot account and use it to segment and filter contacts. 

Paresh Mandhyan, VP of Marketing at VWO commented on the new integration: “We’re dedicated to providing our users with powerful tools to optimize every touchpoint in the customer journey. The powerful integration with HubSpot brings us closer to this goal by ensuring marketers can deeply analyze their contact’s behavior, run tests, and create impactful customer experiences that convert.” 

The VWO-HubSpot integration aims to make experimentation more data-driven and actionable for marketing teams, bridging the gap between marketing campaigns and conversion data, while simplifying the flow of information between platforms. 

Learn more about the integration in HubSpot’s App Marketplace.

Find out more about it in the VWO App Marketplace.

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VWO Signs Strategic Partnership with LS Digital to Bolster Digital Experience Optimisation for Indian Brands https://vwo.com/news/vwo-signs-strategic-partnership-with-ls-digital/ Tue, 12 Nov 2024 10:53:38 +0000 https://vwo.com/?post_type=newsroom&p=51503 LS Digital's comprehensive Digital Business Transformation capabilities and VWO's industry-leading CRO platform will allow brands to accelerate growth.

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NEW DELHI, INDIA: VWO, a leading experimentation and experience optimisation platform, announced a strategic partnership with LS Digital, India’s leading integrated Digital Business Transformation (DBT) company, to enable Indian brands to elevate their digital experiences and drive business growth through data-driven insights and testing.

The alliance combines VWO’s advanced and powerful capabilities in A/B testing, user behaviour analytics, personalisation, and conversion rate optimisation with LS Digital’s integrated digital business transformation (DBT) framework and expertise in Media, Creative & Communication, Data & Insights, Tech & Innovation, UI/UX and CX/EX. Together, they will provide brands with the comprehensive solutions needed to optimize customer journeys and scale conversions effectively.

Through this partnership, LS Digital clients will gain access to VWO’s connected and end-to-end platform, allowing them to uncover insights into user behaviour, run tests on web and mobile apps, and personalise customer experiences at scale. The entities will together deliver comprehensive data-driven solutions designed to meet the evolving needs of brands seeking to improve their digital presence and user experience.

Commenting on this partnership, Mr. Santosh Shukla, CEO – UI/UX, LS Digital said, “At LS Digital, we continuously seek strategic partnerships that enable our clients to stay ahead in the fast-evolving digital landscape. Collaborating with VWO allows us to bring cutting-edge experience optimisation solutions to Indian brands, enhancing their ability to create seamless and impactful customer experiences. By combining our digital business transformation expertise with VWO’s powerful platform, we aim to deliver superior value, helping brands drive sustainable growth and customer loyalty.” 

Speaking about the partnership, Sparsh Gupta, CEO of VWO said, “Partnering with LS Digital will bring our experience optimisation solutions to a broader range of businesses delivering enhanced value to our shared clients. LS Digital’s expertise in digital business transformation aligns perfectly with our motto to help brands make data-backed, informed decisions that enhance customer experiences and drive sustainable growth for them.”

The strategic partnership is expected to enhance user experience across devices, helping brands deliver superior and delightful experiences and unlock their full growth potential.

About L S Digital

LS Digital is a leading independent Digital Business Transformation (DBT) company, integrating the expertise of four innovative entities: LS Digital, Langoor, f1studioz, and Social Panga. Our comprehensive suite of services encompasses business consulting, activation, and transformation through a robust DBT solutions framework; Media, Creative & Communication, Data & Insights, Technology & Innovation, UI/UX and CX/EX. Leveraging digital as a catalyst, we enable brands to holistically develop their businesses across various platforms, ensuring exceptional brand experiences in a digital-first world.
For more details, visit: https://www.lsdigital.com/

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ICICI Lombard Boosts Insurance Form Submissions by 44.25% Using VWO https://vwo.com/news/icici-lombard-boosts-insurance-form-submissions/ Tue, 12 Nov 2024 10:44:41 +0000 https://vwo.com/?post_type=newsroom&p=51498 The leading private general insurance company enhanced mobile user experience driving impressive growth in form submissions.

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NEW DELHI, INDIA: ICICI Lombard, a leading name in the Indian insurance sector, has achieved a significant 44.25% increase in insurance form submissions by leveraging the power of VWO’s experience optimization platform. This achievement highlights the insurer’s commitment to enhancing digital engagement and simplifying the application process for mobile users.

The optimization initiative was powered by VWO’s advanced testing and analytics platform, which enabled ICICI Lombard to identify key bottlenecks in its mobile insurance form flow. With data-driven insights from VWO, the team from Tatvic, a leading MarTech company, implemented tailored modifications that created a seamless and user-friendly mobile experience for customers. The team proposed enhancing the user experience through strategic placement of essential information and compelling call-to-action prompts. This approach aimed to address user confusion, reduce drop-offs, and increase overall engagement, leading to more qualified leads.

Using VWO, ICICI Lombard implemented targeted optimizations across its mobile site, focusing on improving user navigation, accessibility, and overall experience for potential policyholders. The results have been substantial: a more seamless mobile interface has translated into a higher rate of completed submissions, offering ICICI Lombard a stronger position in the competitive insurance market.

This success story underscores the importance of data-driven CRO in today’s digital ecosystem. With VWO’s support, ICICI Lombard is continuing to innovate and optimize its digital channels, ensuring a customer-centric approach that meets evolving user expectations.

For more information, visit ICICI Lombard’s success story.

About ICICI Lombard

ICICI Lombard is the leading private general insurance company in the country. The Company offers a comprehensive and well-diversified range of products through multiple distribution channels, including motor, health, crop, fire, personal accident, marine, engineering, and liability insurance. ICICI Lombard has been a pioneer in the industry and is the first large-scale insurance company in India to migrate its entire core systems to the cloud. With a strong focus on being digital-led and agile, it has launched a plethora of tech-driven innovations, including the industry’s first Face Scan on its signature insurance and wellness App – IL TakeCare, with over 9 million downloads. The company has won several laurels, including ET Corporate Excellence Awards, Golden Peacock Awards, FICCI Insurance Awards, Assocham, Stevie Asia Pacific, National CSR Awards, etc., for its various initiatives. For more details, log on to www.icicilombard.com.

About Tatvic

Tatvic, a MarTech company based in Ahmedabad, Gujarat, provides customized marketing, analytics, and infrastructure solutions to clients around the world. The company has led the strategy and implementation of web analytics, CRO, and mobile app analytics for some of the world’s top companies. As the only Indian firm with full-stack capabilities on industry-leading marketing and cloud platforms, Tatvic has established itself as a trusted name in the MarTech space, proudly serving renowned brands like Times of India, Titan Eye+, Aegon Life, Adani, ABP Network, and many others. To learn more, visit https://www.tatvic.com/about-us/

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Sokrati & VWO Join Forces to Enhance Digital Experience Optimization for Leading Clients https://vwo.com/news/sokrati-vwo-join-forces/ Mon, 04 Nov 2024 11:00:53 +0000 https://vwo.com/?post_type=newsroom&p=51508 The collaboration will drive conversion growth through advanced experimentation & personalized strategies.

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NEW DELHI, INDIA: VWO, a global leader in A/B testing and conversion rate optimization (CRO) solutions has announced a strategic partnership with Sokrati, the leading digital media & growth specialist agency from dentsu India.

This collaboration blends VWO’s cutting-edge expertise in user experience optimization with Sokrati’s prowess in data-driven growth strategies, enabling India’s top brands to deliver more engaging, personalized, and high-performing digital experiences.

The partnership’s unique strengths are reflected in the comprehensive benefits it brings to clients, such as:

– Connected and comprehensive solutions: VWO’s connected optimization platform, combined with Sokrati’s wide-ranging expertise spanning media, data, and technology, will offer an in-depth and holistic solution to clients.

– Enhanced web and app experience: Brands will benefit from significantly enhanced web and app experiences, leading to higher engagement rates and conversion metrics, directly impacting ROI.

– Data-centric approach: Both companies emphasize data-driven, informed decision-making, allowing brands to unlock granular insights into customer behavior and make real-time adjustments that drive measurable business outcomes.

– Media and technology synergy: This unique alliance bridges the gap between media strategies and technology-driven optimization, providing brands with a seamless approach to enhance customer engagement and conversions across platforms.

– Increased profitability: With targeted campaigns, optimized customer experiences, and reduced acquisition costs, businesses will see stronger profitability and long-term growth.

– Sustained competitive advantage: The partnership will empower brands to stay ahead by leveraging cutting-edge optimization tools and strategic media transformation, creating a more sustainable growth path.

What truly sets this alliance apart is its reach beyond Sokrati, extending to the broader dentsu India clientele. By integrating media strategies with technology-driven optimization, this collaboration ensures seamless customer engagement and increased profitability. Clients across the dentsu network will experience targeted campaigns and optimized digital experiences, driving stronger performance and business growth.

Commenting on the partnership, Sparsh Gupta, CEO, VWO said, “Sokrati’s expertise aligns perfectly with our mission of helping brands leverage data-driven insights to enhance customer journeys. With this partnership, we look forward to empowering Indian brands to create more impactful digital experiences that scale conversions and drive growth for them.”

Nilesh Gohil, CEO, Sokrati added, “This partnership is a game-changer for India’s top brands. By combining our strengths with VWO’s cutting-edge technology, we are setting a new benchmark for digital experience optimization. Brands will not only maximize conversions but also build sustainable growth engines that drive long-term success. This is a pivotal moment for reshaping how digital journeys are crafted and how businesses thrive in an increasingly competitive landscape.”

About Sokrati

Sokrati, a dentsu company, is a leading digital media and growth hacking partner to India’s top brands. We specialize in data-driven, tech-enabled strategies that drive customer acquisition, branding, and long-term value. Our expertise spans media, data, and technology transformation, enabling brands to create exceptional digital experiences and maximize advertising profitability. At Sokrati, we empower organizations to leverage cutting-edge tools and insights, ensuring they stay ahead in the competitive digital landscape by building sustainable growth and delivering impactful results. To learn more, visit https://sokrati.com/https://www.dentsu.com/in/en

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VWO Announces Strategic Partnership with Hype Digital to Optimise Experiences and Scale Conversions https://vwo.com/news/vwo-announces-strategic-partnership-with-hype-digital/ Wed, 30 Oct 2024 11:08:42 +0000 https://vwo.com/?post_type=newsroom&p=51514 The partnership aims to enhance conversion rate optimisation and deliver scalable growth solutions.

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NEW DELHI, INDIA: VWO, a leading provider of experience optimisation solutions, is delighted to announce its partnership with Hype Digital, a renowned digital marketing agency specialising in performance-driven growth strategies. This collaboration will empower businesses with more powerful, data-driven experimentation and optimisation tools to accelerate digital transformation and increase online revenue.

Through this partnership, VWO and Hype Digital will provide their clients with seamless integration of VWO’s industry-leading experimentation platform into Hype Digital’s performance marketing services. Using VWO’s advanced A/B testing, multivariate testing, and personalised user experiences, businesses can make informed decisions backed by robust data insights. This strategic alliance combines the technical expertise of VWO and Hype Digital’s creative marketing approach to deliver measurable results, ensuring that clients make informed web and app optimisation decisions.

Cameron Calder, Founder of Hype Digital stated, “Myself and the Hype Team of conversion experts have long awaited a powerful relationship like this where there is mutual interest to share knowledge with the greater marketing community. What sets us apart is that we believe in producing increased revenue for our clients, not just learnings and insights. VWO gives us the ability to leverage the most accurate tools and insights to deliver on this promise for our clients and the Hype Team.”

“We are excited to partner with Hype Digital and bring our combined expertise to clients looking to optimise their digital presence. VWO is committed to helping businesses achieve greater ROI through meaningful experimentation and conversion optimisation,” said Sparsh Gupta, CEO of VWO.
This partnership marks a significant step for both companies in offering comprehensive solutions to global brands, ensuring they remain competitive and innovative in their growth journey.

About Hype Digital

Recognised as a Top Clutch Agency in 2023, we don’t just optimise websites; we optimise human experiences. Our approach is deeply rooted in understanding the ‘why’ behind user behaviours, leveraging AB testing and UX analysis to create not just traffic, but meaningful digital journeys leading to higher conversion rates. It’s time for you to join our clients who have generated +35m in revenue. Learn more: https://hypedigital.co/

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Saban Digital Marketing Helps VWO Secure Landmark Contract with Israel’s Largest NBFI https://vwo.com/news/saban-digital-marketing-helps-vwo-secure-landmark-contract/ Fri, 18 Oct 2024 11:13:10 +0000 https://vwo.com/?post_type=newsroom&p=51516 VWO has successfully secured a crucial deal with Israel's largest non-banking financial institution.

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NEW DELHI, INDIA: VWO, a leading digital experience optimisation platform, is thrilled to announce a significant milestone in its partnership with Saban Digital Marketing Ltd. Through collaborative efforts with the partner, VWO has successfully secured a crucial deal with Israel’s largest non-banking financial institution, marking a significant win in the Israeli market.

This landmark contract signifies a major achievement for both VWO and Saban Digital Marketing, demonstrating our combined capabilities in delivering optimisation solutions that will drive digital transformation for businesses in Israel. Using VWO, institutions can run advanced tests to optimise customer experiences across desktop, mobile, and other devices. It also gathers user behaviour insights across websites and helps enhance in-app experiences, prioritises hypotheses, plans a roadmap, launches a test within minutes without any help from IT, and analyses test results.

“At VWO, we are committed to helping businesses in Israel enhance their digital experiences and drive growth and meaningful results. Our partnership with Saban Digital Marketing has played a pivotal role in securing this contract, and we are honoured to have the opportunity to support the institution in its digital optimization journey,” said Sparsh Gupta, CEO of VWO.

Through VWO’s connected suite of optimization tools and Saban Digital Marketing’s expertise in strategic consulting and implementation, VWO will work closely with the partner to identify opportunities for improvement and implement data-driven strategies to enhance its digital presence in the region.

“Saban Digital Marketing is proud to represent VWO, a leading CRO platform that will enable our clients to achieve improved and more precise results in conversion rate optimization processes. With VWO’s innovative platform, we can provide tailored solutions and enhance our clients’ digital performance in the best possible way,” stated Yaniv Saban, Owner & Founder of Saban Digital Marketing.

As VWO continues to expand its presence in Israel and support businesses in optimizing their digital experiences, it remains dedicated to delivering value to clients worldwide.

About Saban Digital Marketing Ltd.

We have been operating for over a decade and provide consulting services in all areas of digital marketing and advertising, Marketing Automation, customer experience, digital transformation and strategy building, online commerce, and more. We provide the services to our customers through professional staff members with many years of experience in marketing and digital positions, and as consultants, in the leading companies in the economy, where our goal is one: maximizing the business activity of our customers operating in the various sectors of the economy: industry, hi-tech, insurance, retail, trade and more. To know more, visit https://saban.marketing/

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HDFC ERGO Achieves 47% Conversion Uplift on Key Insurance Campaign Pages Using VWO https://vwo.com/news/hdfc-ergo-achieves-47-conversion-uplift/ Thu, 17 Oct 2024 11:17:56 +0000 https://vwo.com/?post_type=newsroom&p=51518 HDFC ERGO partners with VWO and Performics India to leverage data-driven experimentation, achieving significant conversion growth on key insurance pages.

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NEW DELHI, INDIA: VWO, a leading experience optimization platform, is excited to announce a significant achievement by HDFC ERGO, India’s leading non-life insurance company in the private sector, who achieved an impressive 47% uplift in conversions on their car insurance paid campaign page. This success was driven by a strategic collaboration with Performics India, leveraging VWO’s powerful data-driven insights and experimentation capabilities.

The collaboration aimed to enhance the performance of HDFC ERGO’s health and car insurance pages, optimizing user experiences to drive higher conversion rates. The results underscore the transformative impact of VWO’s approach, demonstrating how enterprise fintech brands can elevate customer experiences and achieve substantial growth by embracing data-backed strategies.

By using VWO’s optimization platform, HDFC ERGO and Performics India were able to implement a range of optimization strategies across their pages. The experimentation focused on identifying friction points, refining value propositions, and crafting compelling calls to action (CTAs), which led to an outstanding increase in conversions on the campaign page.

The beauty of VWO’s experimentation lies in the limitless opportunities it provides for fintech enterprises to scale their conversion rates. Here are some of the key ways VWO helps businesses achieve significant growth:

– Optimize lead generation by identifying and eliminating friction points in the user journey.
– Uncover hidden opportunities in existing workflows and test enhancements to maximize results.
– Influence user behaviour by experimenting with variations of page elements, delivering clear information, and using impactful CTAs.
– Test different landing page variations with concise and compelling value propositions to see what resonates best with users.
– Implement a customer-focused digital strategy that emphasizes key details and highlights value explicitly.

HDFC ERGO’s remarkable achievement is a testament to the effectiveness of VWO’s comprehensive approach to digital experience optimization. This success story showcases the power of combining data-driven insights with a strategic experimentation framework to unlock growth potential.

Speaking about this, Arnab Chandranath, Director of Sales – APAC at VWO stated, “We are delighted to see the remarkable results HDFC ERGO achieved using VWO. This success story highlights the impact of data-driven optimization and strategic experimentation in driving meaningful business outcomes. At VWO, we are committed to empowering fintech brands like HDFC ERGO to continuously enhance their digital experiences, scale conversions, and accelerate growth. Congratulations to the teams at HDFC ERGO and Performics India for this outstanding achievement and we look forward to many more successes together!”

To learn more about HDFC ERGO’s journey and explore the full potential of VWO’s capabilities, visit the success story here. Discover how VWO can help overcome your most pressing digital experience and conversion challenges, and accelerate your growth.

About HDFC ERGO

HDFC ERGO is one of India’s leading non-life insurance company in the private sector. A digital-first company, transforming into an AI-first company, HDFC ERGO is a leader in implementing technology to offer customers the best-in-class service experience. The company has created a stream of innovative & new products as well as services using technologies like Artificial Intelligence (AI), Machine Learning (ML), Natural Processing Language (NLP), and Robotics. HDFC ERGO offers a range of general insurance products and has a completely digital sales process with ~94% of retail policies issued digitally. HDFC ERGO’s technology platform has empowered the customers to avail 75% of the services digitally on a 24×7 basis with ~17% of the customer requests serviced by Artificial Intelligence-based tools. The Company has one of the best claims payout ratios in the General Insurance industry.

About Performics India

As the original performance marketing agency, Performics converts consumer intent into revenue for the world’s most admired brands. Across a global network operating in 41 countries worldwide, Performics creates connected and personalised digital experiences across paid, owned, and earned media. RECMA recognized Performics as one of its Top Digital Agency Networks of 2014. Headquartered in Chicago, Performics is a Publicis Media company. To learn more, visit www.performics.com. Demand Performance. Learn more at www.performics.com.

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VWO Joins NORA Network as a Solution Partner to Drive Innovation in Online Retail https://vwo.com/news/vwo-joins-nora-network-as-a-solution-partner/ Mon, 30 Sep 2024 11:21:35 +0000 https://vwo.com/?post_type=newsroom&p=51520 Joining the National Online Retail Association (NORA), VWO commits to empowering Australian retailers with cutting-edge digital optimization solutions.

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MELBOURNE, AUSTRALIA: VWO, a leading experience and conversion optimization platform, is proud to announce its new status as a solution partner with the National Online Retail Association (NORA). This partnership underscores VWO’s commitment to supporting and empowering the Australian retail industry by providing advanced solutions for enhancing customer experiences and driving online growth.

NORA, an influential hub for the Australian retail ecosystem, brings together the industry’s leading technology partners and solution providers, fostering collaboration and sharing of best practices. VWO’s participation in this network will provide retailers with access to sophisticated testing, behaviour analytics, personalization, and optimization capabilities, helping them understand their customers better and improve their online shopping journeys.

VWO offers a comprehensive platform that enables retailers to test, gather user insights, personalize, and optimize every aspect of their digital experience. By joining the NORA network, VWO aims to collaborate closely with retailers to help them increase conversion rates, boost customer satisfaction, and ultimately drive revenue growth through data-driven experimentation and insights.

Sparsh Gupta, CEO of VWO, expressed his enthusiasm, stating, “We are delighted to be part of the NORA network and join forces with other forward-thinking players in the retail industry. At VWO, we believe in empowering retailers with the tools they need to deliver exceptional experiences. This partnership is a natural step forward as we aim to expand our footprint in the Australian market and contribute to the growth of online retail.”

As a NORA solution partner, VWO will be able to support the broader retail community using its mature, connected, and comprehensive optimization platform for A/B testing, multivariate testing, visitor behaviour analytics, and customer experience optimization. With this partnership, VWO is poised to play a pivotal role in helping Australian retailers innovate, compete, and scale in an increasingly dynamic and competitive online market.

For more information about VWO and its offerings, please visit VWO’s page on the NORA website.

About NORA Network

Founded by Paul Greenberg, The NORA Network has an impactful ability to catalyse industry collaboration and connection. We connect members through a variety of formats including Industry Roundtables, Leader Exchange Lunches, NORA TV, Solutions Marketplace and our annual core events – all offering exchange points for the industry to connect and share support.

The NORA Network’s Advisory Council contributes to the impact, relevance and cohesion of the community’s development. To learn more, visit https://www.nora.org.au/

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